Announcing The Full Ride Tour Series 

Featuring Kane Brown as Headliner to the inaugural event 

At Indiana University – Bloomington on Saturday, April 13, 2024 

Tickets on sale Friday, November 10th at 

Bloomington, IN – November 1, 2023 – Kane Brown is set to headline the first stop on The Full Ride Tour college concert series, which will take place at Indiana University Memorial Stadium on Saturday, April 13th, along with Jon Pardi, Jessie Murph, and Clayton Anderson. The Full Ride Tour is planned to extend to more universities throughout the country, with future dates to be announced. Each concert will be a unique experience geared towards the audiences and locations of each university that hosts the tour. Tickets for The Full Ride Tour at Indiana University Memorial Stadium will go on sale Friday, November 10th at 10am EST at 

The April 13th, Indiana University Memorial Stadium, show falls amid Kane Brown’s already announced, “In The Air” tour. Brown shared his excitement to launch The Full Ride Tour in Bloomington, IN, “I’m so honored to be headlining the stadium at Indiana University. I love college sports, especially football so to be playing in this venue is incredibly exciting.” 

The Full Ride Tour series has been created by On Location, a leader in the premium experiential hospitality business, and Doussan Music Group (DMG), an entertainment promotion and production company. 

Paul Caine, President, IMG Events & On Location and Indiana University alumnus commented: “In launching The Full Ride Tour, we will bring an elevated concert experience to schools across the nation. In addition to the incredible artists who will perform at some of the most iconic venues, each event will be a special experience tailored to its locale as we incorporate and celebrate the local campus culture, atmosphere, and personality.” 

In addition to bringing a full, thrilling, and unique, jam-packed day of concert activities, music and school spirit, The Full Ride Tour is committed to supporting each school community in a different way at every stop. At Indiana University, The Full Ride Tour will partner with Students Helping Students, which is a student-run charity that conducts numerous goodwill efforts on and across campus. 

“Indiana University is thrilled to be hosting the first major concert in Memorial Stadium in three decades,” said Doug Booher, Assistant Vice President for Events at IU. “This momentous event is a result of IU’s valued partnership with On Location and distinguished IU alumnus, Paul Caine.” 

DMG President, Russell Doussan added, “we are excited to bring to life an incredible music adventure in partnership with On Location and historic universities. Connecting fans, students, and alumni for memorable nights of live music with popular artists and traditional college brands is a dream come true.” 

Tickets for The Full Ride Tour at Indiana University will be on sale through Ticketmaster at 10am EST on Friday, November 10th. Pre-sales for the event start Thursday, November 2nd at 10am EST. For further details and information, please visit 

VIP ticket experiences are also available and can include admission to the VIP lounge, exclusive merchandise access, early access to the stadium with dedicated entrance, and more. 

Join The Full Ride Tour on Social: @fullridetour 

Instagram | X | Facebook | TikTok 


About On Location 

On Location is a premium experience provider, offering world class hospitality, ticketing, curated guest experiences, live event production, and travel management across sports, entertainment, and fashion. From unrivaled access for corporate clients to guests looking for fully immersive experiences at marquee events, On Location is the premier and official service provider to over 150 iconic rights holders, such as the IOC (Paris 2024, Milano Cortina 2026, LA 2028), NFL, NCAA, UFC and PGA of America, and numerous musical artists and festivals. The company also owns and operates a number of unique and exclusive experiences, transforming the most dynamic live events into a lifetime of memories. On Location is a subsidiary of Endeavor, a global sports and entertainment company. 

About DMG 

Doussan Music Group or DMG was founded in early 2021 by Russell Doussan, in the wake of the music industry coming back online. When asked what his driving motivation was to open his own promoter group Doussan stated, “Introducing each artist to their fans through the LIVE music experience is a passion of mine. As the artist hits the stage, feeling the energy in the room and hearing the venue come alive, is what drives me. Music is the soundtrack of our lives!” DMG is set up to promote and produce U.S. Tours with a primary focus on indoor venues as well as curated event. The company’s staff of “rock stars” includes seasoned music industry veterans in booking, marketing, ticketing, production, accounting, and VIP sales. 

About Indiana University 

Indiana University is one of the nation’s leading public research universities, with 90,000 students across 930+ academic programs, seven campuses, two regional academic centers and nine School of Medicine campuses. Since 1820, Indiana University has helped students create brighter futures, while also driving innovation, from breakthroughs in DNA technology to cancer research to trailblazing cultural programs and resources. IU is home to world-class academics with the country’s largest medical school, the world’s first school of philanthropy, the top-ranked Kelley School of Business and O’Neill School of Public and Environmental Affairs, and the Luddy School of Informatics, Computing and Engineering, the nation’s first school of informatics. The university’s campuses are united by IU 2030, an aspirational vision for a bold and ambitious future focused on student success and opportunity, transformative research and creativity, and service to the state of Indiana and beyond. Learn more at 

About Kane Brown 

Named “the future of country music” (Billboard), Multi-Platinum-selling, award-winning 

singer/songwriter Kane Brown recently released the follow up to his 10th #1 single at Country 

radio- “I Can Feel It” and announced his 2024 In The Air Headlining Tour. Brown first broke onto 

the scene with the arrival of his self-titled, 2X Platinum debut album (2016), where he became 

the first artist ever to lead all five of Billboard’s main country charts simultaneously and topped 

the Billboard Top Country Albums chart for 13 weeks and earned two of the most-streamed 

country songs of all time (chart-topping singles 9X Platinum “Heaven,” 7X Platinum “What Ifs”). 

His album Experiment (2018) hit #1 on the Billboard Top 200 all genre list-becoming the first 

Country artist in more than 24 years to top the chart with a sophomore album. Brown released 

his multi-song project Mixtape Vol. 1- which earned Brown an ACM Award nomination for 

Album of the Year (2021) and an ACM win for “Video of the Year.” Named to Time’s 100 most 

influential people in the world (2021), Kane Brown has ascended from independently built 

social media notability to an ACM Entertainer of the Year nominee (2023)-and has become one 

of country music’s most accomplished mainstays and global entertainers. He has earned ten 

chart-topping No. 1 singles at Country radio, headlined internationally sold-out tours and 

stadium dates, and garnered a series of milestones that continue to expand the perception of 

country music and break musical boundaries- from being named to the Time100 list (2021) to 

becoming the first black artist in history to headline and sell out Boston’s historic Fenway Park 

(2023) to his win ACM Video of the Year (2021) and multiple CMA, ACM, Billboard, AMA, CMT 

and People’s Choice Award nominations, with The NY Times noting, “Kane Brown didn’t fit the 

country music mold. So, he made his own.” 

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