Second Annual Sugar Bowl Country Kickoff

NEW ORLEANS (April 19, 2024) – The second annual Sugar Bowl Country Kickoff, a music and entertainment event to celebrate the start of the 2024 college football season, will be held on August 31, the Saturday of Labor Day weekend, at the Caesars Superdome in New Orleans. With four top country music superstars on the bill, the Sugar Bowl Country Kickoff is sure to be one of the most-anticipated country music events of the year as it continues to establish itself as a must-see highlight of Labor Day weekend in New Orleans.

Powerhouse hit-maker Eric Church will headline the event while fans will also get top-notch performances from multi-platinum star Thomas Rhett, multi-0latinum award-winning artist Jon Pardi, and the incomparable Ashley McBryde.

Tickets will go on sale Thursday, April 25, at 10 a.m. via Ticketmaster.com.

Last year’s inaugural Sugar Bowl Country Kickoff featured a legendary performance by superstar Garth Brooks as well as a memorable show by Louisiana’s own Lainey Wilson, and an outstanding Nitty Gritty Dirt Band concert.

“The first-ever Sugar Bowl Country Kickoff was a tremendous success and featured one of the largest concert crowds in Superdome history,” said Jeff Hundley, the CEO of the Allstate Sugar Bowl. “We’re thrilled this year to welcome four outstanding country music artists to New Orleans for the second annual event.  It should be a great show and, given the stature of these artists, will be a nice shot in the arm for the tourism economy.”

  • A seven-time ACM Award winner, four-time CMA Award winner (including the 2020 award for Entertainer of the Year) and 10-time GRAMMY nominee, Eric Church has amassed a passionate fan base around the globe known as the Church Choir as well as a critically acclaimed catalog of music. No stranger to major stadium shows, Church performed one-of-a-kind headlining stadium shows at Milwaukee’s American Family Field and Minneapolis’s U.S. Bank Stadium in 2022. In 2019, his Double Down Tour, featured a massive stop at Nissan Stadium in Nashville, where he broke the venue’s concert attendance record with more than 56,000 fans in attendance and became the first artist to sell out the venue with a solo lineup.
  • Arena-packing superstar Thomas Rhett, dubbed “the most reliable maker of No. 1 singles in country music” by Variety magazine, has 18 multi-platinum hits, the longest current streak of consecutive No. 1s in the format, and 15 BILLION streams. He has been honored with eight ACM Awards, including Entertainer of the Year; two CMA Awards; and five GRAMMY Awards nominations. He has been recognized with five CMA Triple Play awards for penning three No. 1 songs within a 12-month period. Esquire Magazine wrote that his most recent studio album, Where We Started, “practically demands an open field, tens-of-thousands-strong throng of fans in front of it.”
  • Since first hitting the country landscape, Jon Pardi has separated himself from the pack, carving a lane that was all his own by producing, writing, and singing songs he created from the melodies up, and earning praise for it. His breakthrough award-winning album California Sunrise turned him into a star on the strength of multiple No. 1 singles, including “Head Over Boots” and “Dirt on My Boots” and earning him CMA New Artist of the Year and ACM Best New Male Artist. Since that breakthrough, he has continued his momentum-earning album of the year nominations for Heartache Medication and Mr. Saturday Night-and earning an induction into the Grand Ole Opry.
  • GRAMMY, CMA and ACM award winner Ashley McBryde cut her teeth playing country songs in biker bars – and it shows. The Grand Ole Opry member’s 2018 major label debut Girl Going Nowhere landed a GRAMMY nomination for Best Country Album. She has continued to collect major award recognition with her follow-ups, including her latest critically acclaimed album, The Devil I Know, for which she’s currently touring.

Festivities for the Sugar Bowl Country Kickoff on August 31 will begin at Champions Square with NewOrleans.com Tailgate Town, a football-themed interactive experience presented by New Orleans & Company. Full details and event day timeline will be announced at a later date. 

Proceeds from the event will go toward assisting the Allstate Sugar Bowl in its support of numerous community programs, including youth events, scholarship programs, and teacher recruitment, recognition and retention.  

For the latest updates on the Sugar Bowl Country Kickoff, follow @CountryKickoff on Twitter and Instagram, “like” Sugar Bowl Country Kickoff on Facebook, or visit SugarBowlCountryKickoff.com.

www.SugarBowlCountryKickoff.com

For more information about the Sugar Bowl Country Kickoff please contact:

John Sudsbury – 504-427-7076 – johns@sugarbowl.org

Erica Rieke – erica@dmgpresents.com

About the Sugar Bowl: 

The Sugar Bowl has established itself as one of the premier college football bowl games, having hosted 29 national champions, 106 Hall of Fame players, 53 Hall of Fame coaches and 21 Heisman Trophy winners in its 90-year history. The 91st Allstate Sugar Bowl Football Classic, which will double as a College Football Playoff Quarterfinal, is scheduled to be played on January 1, 2025. In addition to football, the Sugar Bowl Committee annually invests over $1 million into the community through the hosting and sponsorship of sporting events, awards, scholarships and clinics. Through these efforts, the organization supports and honors thousands of student-athletes each year, while injecting nearly $2.4 billion into the local economy in the last decade. For more information, visit www.AllstateSugarBowl.org.

About Eric Church:

Eric Church’s most recent critically acclaimed and chart-topping project, his Heart & Soul triple album, is available everywhere now. Featuring the results of a marathon session during which he spent nearly a month writing and recording a song per day while sequestered in rural North Carolina, the trio features his latest Gold-certified No. 1 “Hell of a View” and recent Top 5 hit “Heart On Fire” as well as his latest single, “Doing Life With Me,” climbing the charts at Country radio now. Just as unique as Church’s approach to recording and releasing music is his tenacity on the road, with his upcoming The Outsiders Revival Tour bringing a rotating lineup of emerging artists along for the first fully outdoor tour of his career. His prior outing, the 55-city The Gather Again Tour, offered fans an in-the-round show and earned the Billboard Music Award for Top Country Tour. Church also performed one-of-a-kind headlining stadium shows at Milwaukee’s American Family Field and Minneapolis’s U.S. Bank Stadium in 2022 and performed the National Anthem with R&B star Jazmine Sullivan ahead of Super Bowl LV in 2021. During 2019’s Double Down Tour, he played back-to-back nights of two unique shows in each market sans opening act, giving every city’s fans six-plus hours of his iconic music. The tour also featured a massive stop at Nissan Stadium in Nashville, where he broke the venue’s concert attendance record with more than 56,000 fans in attendance and became the first artist to sell out the venue with a solo lineup. A seven-time ACM Award winner, four-time CMA Award winner (including the 2020 award for Entertainer of the Year) and 10-time GRAMMY nominee, Church has amassed a passionate fan base around the globe known as the Church Choir as well as a critically acclaimed catalog of music. His previous project, the Gold-certified Desperate Man, earned a GRAMMY nomination for Best Country Album (his third nod in the category). Prior releases include the Platinum-certified Sinners Like Me (“How ’Bout You,” “Guys Like Me”), Carolina (“Smoke a Little Smoke,” “Love Your Love the Most”) and Mr. Misunderstood (“Record Year,” “Round Here Buzz”), the Double-Platinum certified The Outsiders (“Like a Wrecking Ball,” “Talladega”) and the 3x Platinum-certified Chief (“Springsteen,” “Drink In My Hand”), as well as 30 Gold, Platinum and multi-Platinum certified songs.

About Thomas Rhett:

Ten years after signing his record deal with Big Machine Label Group’s The Valory Music Co., arena-packing superstar Thomas Rhett has 22 No. 1 singles, 15 BILLION streams and the longest current active streak of consecutive No. 1’s in the format (Mediabase/Country Aircheck Chart). His most recent sixth studio album, WHERE WE STARTED “practically demands an open field, tens-of-thousands-strong throng of fans in front of it” (Esquire). Declared “a prince in the genre” (USA Today), he has been honored with eight ACM Awards including Entertainer of the Year, two CMA Awards, five GRAMMY® Awards nominations, plus trophies from the CMT Music Awards, Billboard Awards and iHeartRadio Awards, in addition to being recognized with five CMA Triple Play awards for penning three No. One songs within a 12-month period. He has also launched a tequila brand, Dos Primos, now offering Blanco, Reposado and Añejo variants. For more information, visit www.ThomasRhett.com

About Jon Pardi:

Since first hitting the country landscape, Pardi has separated himself from the pack, carving a lane that was all his own by producing, writing, and singing songs he created from the melodies up, and earning praise for it. Having “cut a path through modern country’s embrace of pop, hip-hop and EDM” (The New York Times), ACM and CMA award-winning artist Jon Pardi is a “hero in the making” (Variety) with “an emboldened work…that draws both vitality and assurance from his anything-but-sterile relationship to his tradition’s modern era” (NPR). With his “state-of-the-art blend of traditional instrumentation and progressive grooves that point to country’s future” (Rolling Stone), Pardi is “a leader among a growing number of artists bringing back fiddle, steel and twang” (People).  His “long-lasting mark on the genre” (MusicRow) and his impressive ability to carve out his own path with “the kind of country music multiple generations came to know, and love, can still work on a mass scale” (Variety). Filled with fiddle, twang and steel guitar, Pardi continues to “apply new ideas to country’s old sounds” (Los Angeles Times) and “bring authenticity back into Country music” (People). 2024 saw a series of career milestones for the California-native, including a surprise moment at California’s famed Stagecoach Festival in April, where Country Icon Alan Jackson formally invited Pardi to join as a member of the Grand Ole Opry. His history-making induction on October 24th–presented by Opry member Garth Brooks–officially welcomed him as the first artist from California ever inducted. Additionally, the Multi-Platinum singer/songwriter/producer recently released his first-ever Christmas record, Merry Christmas From Jon Pardi, featuring 12 songs including original music, holiday classics, and unexpected covers. For more information on Jon Pardi, visit JonPardi.com.

About Ashley McBryde:

GRAMMY, CMA and ACM award winner Ashley McBryde cut her teeth playing country songs in biker bars – and it shows. The Grand Ole Opry member’s 2018 major label debut Girl Going Nowhere (Warner Music Nashville) charmed The New York Times, NPR, Rolling Stone, Paste, The Washington Post and more, all en route to landing a GRAMMY nomination for Best Country Album. McBryde closed out 2019 with ACM New Female Artist, CMT Breakout Artist, a New Artist of the Year win at the 53rd Annual CMA Awards and two nominations for the 2020 GRAMMYs for Best Country Song and Best Country Solo Performance for “Girl Goin’ Nowhere.” Her follow-up Never Will was tagged by Rolling Stone as one of the most anticipated of the year alongside NPR, who also ranked her Top 10 RIAA Platinum-Certified single “One Night Standards” as one of the best songs of 2019. The album earned McBryde a 2021 GRAMMY nomination for Best Country Album, making Never Will the only album nominated for Country Album of the Year by the ACMs, CMAs and the Recording Academy in the same award season. Her GRAMMY-winning duet with Carly Pearce, “Never Wanted To Be That Girl,” went all the way to No. 1 and earned McBryde and Pearce the ACM and CMA award for Musical Event of the Year. McBryde was also honored with the 2022 CMA International Artist Achievement Award for the most significant creative growth, development and promotion of the country music industry outside of the United States. Her collaborative project Ashley McBryde Presents: Lindeville featuring Brothers Osborne, Brandy Clark, Pillbox Patti, Caylee Hammack, Aaron Raitiere and Benjy Davis earned McBryde her third consecutive GRAMMY nomination for Best Country Album, making her a six-time GRAMMY nominee. Upon its release, Ashley McBryde Presents: Lindeville garnered applause from The New York Times, NPR, Variety, Vulture, Esquire, Rolling Stone, Billboard and Stereogum, among many more. With 11 songs all co-written by the Arkansas native, The Devil I Know is available now, featuring chart-climbing lead single “Light On In The Kitchen.” McBryde recently announced new shows through Summer 2024 with The Devil I Know Tour Presented by Ariat. For more information, visit Ashley McBryde.com or follow her on Facebook, Instagram, Twitter, TikTok and YouTube.

About Doussan Music Group (DMG):

Doussan Music Group or DMG was founded in early 2021 by Russell Doussan, in the wake of the music industry coming back online.  When asked what his driving motivation was to open his own promoter group Doussan stated, “Introducing each artist to their fans through the LIVE music experience is a passion of mine. As the artist hits the stage, feeling the energy in the room and hearing the venue come alive, is what drives me. Music is the soundtrack of our lives!”  DMG is set up to promote and produce U.S. Tours with a primary focus on indoor venues as well as curated event. The company’s staff of “rock stars” includes seasoned music industry veterans in booking, marketing, ticketing, production, accounting, and VIP sales. 

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